Meet Adanma Njumogu, a resilient Nigerian entrepreneur who is at the fore of promoting and shipping eco-friendly palm broom sticks to the international market, as alternative to synthetic and non-biodegradable sweeping brooms.
Adanma, just like many other Nigerian young entrepreneurs believes that the issue of climate change should go beyond rhetoric, and should rather integrate promotion of lifestyles, products and the needed sensitization that tend to stir a healthier, and neater environment consciousness.
Adanma is the founder of Kedad Online Store, an affiliate of Peppico Impex Limited. Both companies source and export organic agricultural products and biodegradable cleaning materials to Asia, Europe and the Americas. They as well maintain local sales point in major cities across Nigeria.
Adanma is a graduate of Public Administration. She worked and consulted with many organizations, including Family Tree. It was in the course of a research work that took her to many rural areas that she found out the need to increase environmental consciousness,
“My association with the rural people stirred a new urge to reengage them on the need to protect the environment and by extension their health by resorting to healthy alternative products and lifestyles.
“My desire is to become a voice in health and environmental protection. From what we consume to what we use, we should ensure that we are staying free from what harms our health and our environment.
In an interview with Shedrack Light, an SME ideation and promotion specialist, Adanma said that her interaction with Nigerians, especially those living in rural places afforded her the opportunity to identify not only challenges, but also workable solutions towards promotion of eco-friendly options and products.
“Part of my job took me to rural places in riverine parts of Nigeria. I interacted with the people. I understand first hand that the people are victims of environmental degradation and that they are willing to do the needful if they have enough information about global warming, climate change and the risk of environmental degradation. This consciousness birthed Kedad Online Store and her sister company, Peppico Impex Limited.
“The company deals on eco-friendly cleaning and organic agro-allied products. We sale and export palm broom sticks to both local and international markets. Our research showed that people are becoming more conscious of their environment so much now that they are resorting to products that are biodegradable, healthy for them and the environment. As a matter of fact, most countries overseas are making laws that promote eco-friendly and biodegradable products.
“We are selling organic and biodegradable products. Beyond selling these products, we advocate for higher engagement, collaboration and sensitization for a safer environment. Rightly said, we are both dealers in palm broom sticks and advocates of a safer, and neater environment through the use of safe and biodegradable products.