Sponsored Content Policy

Leading Reporters publishes some paid content to support our journalism. Readers should always be able to tell the difference between our reporting and content someone paid for.

Labels we use

  • Sponsored: content paid for by an advertiser, or produced with an advertiser. It is clearly labelled at the top of the article.
  • Press Release: statements supplied by organisations and published largely as received. They are not independent reporting.
  • Opinion: commentary by our columnists and guest writers. Opinion is not paid content.

Our rules

  • Advertisers do not influence our news coverage, and paid content is never presented as news.
  • Links in sponsored content are marked as sponsored for search engines.
  • We may decline any paid content that is misleading, unlawful, or harmful to readers.
  • Our newsroom does not write sponsored content about people or organisations it is investigating.

Advertise with us

For advertising and sponsored content enquiries, please reach us through our Contact page.