A new generational cohort, Generation Beta, is set to officially begin in 2025, marking the end of Generation Alpha, according to a report by social researchers.
Generation Beta will include those born between 2025 and 2039, as detailed in a blog post by social researcher Mark McCrindle, who has been credited with defining the past two generational labels. Generation Alpha, which includes individuals born between 2010 and 2024, will phase out as the new generation makes its debut.
According to McCrindle, Generation Beta will comprise 16% of the global population by 2035, with many expected to live to see the 22nd century.
This emerging generation is anticipated to grow up in an era of unprecedented technological integration. McCrindle noted that Generation Beta is likely to be the first to experience advancements such as autonomous transportation, wearable health technologies, and immersive virtual environments as part of everyday life.
In addition to adapting to rapid technological progress, Generation Beta is expected to face significant global challenges, including climate change and shifting social norms.
The practice of naming generations gained prominence in the mid-20th century, starting with the “Baby Boomers” (born 1946–1964), a label inspired by the post-war population surge. The trend continued with researchers Neil Howe and William Strauss, who defined generational cohorts based on cultural and historical events.
Other generational labels include the Builders (1925–1945), Generation X (1965–1979), Millennials (1980–1994), and Generation Z (1995–2009). Generation Alpha (2010–2024) marked the first cohort born entirely in the 21st century.
McCrindle predicts that Generation Beta will inherit a world shaped by rapid advancements and evolving societal structures, ultimately carving out its own unique identity in history.
